Public relations and communications professionals from across the state of Florida gathered in St. Augustine this week for the 74th Annual Florida Public Relations Association Conference. As a first-time attendee, I was impressed with the hundreds of professionals who dedicate their time and energy to this organization. Past, present and future state and local board members took part in the event and shared multiple stories of how FPRA membership has enhanced their professional and personal life. They also were just a fun bunch to hang out with.
Over three days, I attended educational sessions covering online newsrooms, PR research and measurement, content marketing and brand journalism, special interest communications, grassroots campaigns, crisis management and much more. I made new friends and contacts who I look forward to working with in the future.
Whatever job you do, I highly recommend participating in an organization like FPRA. For me, the conference was a way to refresh my skills and renew my enthusiasm for the profession. Many years ago, through membership in a similar organization I learned about a job opening that turned into a 13-year career for me.
Some organizations are even cool enough to have their own red Solo cups. Cheers!
Check out my Flickr Photo Stream below for more pictures from St. Augustine.