I’ll be in Sweet Home (Birmingham) Alabama this Tuesday at the Y’all Connect conference. I’m looking forward to going home and learning from some of the most recognized names in digital marketing, social media and blogging. The focus is corporate storytelling, which I’ve been doing throughout my career in one form or another. These days storytelling is one of the most effective strategies for engaging customers and gaining loyalty for your brand. It is essential to relationship-based sales and long-term business success. The conference should be great fun. Plus, who can resist an event with okra in its logo?