In my last post, I talked about the use of calls-to-action in social media. Instagram was not on my short list of social networks where CTAs can be effective, but new research suggests it has solid potential. Patricia Redsicker summarizes the latest user data from Pew Research in her Social Media Examiner post, “Instagram Platform Ripe for Marketers Shows New Research.” She includes some good examples of how you can make the most of your brand’s presence on the photo sharing site.
On any social platform, whether you are using calls-to-action or just sharing informative or entertaining content with your community of followers, it’s important to know the demographics of your audience and how the nuances of the network can support your overall brand and business objectives. In social, it’s always evolving, too. What worked last year may not be the best approach anymore. It’s a happy new year, in deed.