Category Archives: Public Relations

Amy Minchin Creative: Two Years and Counting

It’s hard for me to believe it, but it’s been two years since I ventured into the world of consulting and freelance writing. Every day is different, and the variety of work is refreshing. I am thankful to the following organizations for trusting me with developing communications and marketing strategies, implementing projects, writing, or working with the media on your behalf:

Alabama Institute of Medicine
American Association of Occupational Health Nurses
Bebah, LLC
Community Action Program Committee, Inc.
Hancock Bank/Hancock Holding Company
L. Donnie Smith & Associates, CPAs
Santa Rosa County Beaches to Woodlands Tour
Snowbirds Magazine
Visit Florida

I should also acknowledge the Leadership Pensacola Class of 2014 and its LeaPplay project, as well as the Pensacola Chapter of the Florida Public Relations Association. It has been a pleasure to serve and support these organizations during the past year, as well.

Here’s to the future and many more words to write!

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Pensacola PR Professionals Host Annual Networking Gala

If you will be in the Pensacola area this Wednesday night, grab a friend or co-worker and join the fun at the FPRA Pensacola Chapter’s annual Making History Networking Gala. There’s no cost to attend, just come ready to network and bid on some fantastic auction items to benefit our local Florida Public Relations Association chapter!

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Amy Minchin Creative is proud to be a part of this event. For the silent auction, we’ve donated 2 tickets to the University of Alabama Crimson Caravan event in Orange Beach, Ala., featuring Head Football Coach Nick Saban and the 2013 BCS Championship Trophy. (Read about the Crimson Caravan on al.com) If you are not as obsessed with Alabama football as we are, that’s okay, too. There are many other great items to bid on, including valuable ad space donated by various local media outlets.

All proceeds benefit the Florida Public Relations Association – Pensacola chapter, which funds student scholarships annually and supports professional development opportunities for local members.

Want Your Business to Stand Out? Join the Crowd

Find common ground with others and grow business together. In one Northwest Florida county, that connection is the beauty and diversity of the natural environment.

There is strength in numbers when it comes to capturing the attention and more importantly the business of your customers and prospects.

Sure, big numbers in your marketing budget can help, but not everyone has that luxury. By numbers, I’m referring to your organization and those around you — peers in your industry, in your neighborhood, in your target market. By identifying others who share something in common with your business and creating opportunities to work together for your mutual benefit, everyone wins.

I recently had an opportunity to do some writing for a print publication promoting a Santa Rosa County, Fla., tourism program, the Beaches to Woodlands Tour. The Beaches to Woodlands Tour encompasses more than 40 events taking place across this Northwest Florida county along the Gulf Coast. It offers something for everyone — locals and tourists alike — every weekend in October. There are marine life encounters, running and cycling events, a golf tournament, hay rides and a corn maze, tiki carving, an automobile show, and dozens more activities. There is even a fox hunt (a subject of which I’d have no knowledge without the Beaches to Woodlands Tour).

Many of the events are fundraisers for local non-profit organizations. Individually they might not garner the publicity that a county-wide program with a concentrated marketing effort is able to achieve. Tour coordinator Karen Harrell does a great job of organizing and marketing the Tour for the Santa Rosa County Tourism Development Council. She utilizes traditional media, the Tour website and social media. You’ll find information here on Facebook, for example.

The organizations’ collective participation makes it a low-cost, high impact strategy to raise awareness for their individual businesses and events, while also promoting the diverse geography and cultural opportunities of the area.

So what does this mean for you? If you want to stretch your marketing and PR dollars, look for opportunities to come together with those around you. Businesses can join with other merchants nearby to lure current and potential customers to a special event. Your local Chamber of Commerce or Economic Development Council may offer these avenues. Conferences and festivals need vendors and sponsors, and they often provide an affordable way to get in front of your target customer base and showcase your organization alongside others in your community. If it’s a cause you’re advocating for, find others who share your position and team up to spread the message. Industry associations and lobbying groups do this daily on the federal and state levels. Whether it is sales you’re after or the hearts and minds of your stakeholders, you never have to go it alone.

How has your business or organization taken advantage of joint marketing or public relations opportunities? Please share your thoughts and experiences in the comments.

Conference in Review: Florida Public Relations Association

Public relations and communications professionals from across the state of Florida gathered in St. Augustine this week for the 74th Annual Florida Public Relations Association Conference. As a first-time attendee, I was impressed with the hundreds of professionals who dedicate their time and energy to this organization. Past, present and future state and local board members took part in the event and shared multiple stories of how FPRA membership has enhanced their professional and personal life. They also were just a fun bunch to hang out with.

Members of the Pensacola and Northwest Florida Coast Chapters of FPRA

Over three days, I attended educational sessions covering online newsrooms, PR research and measurement, content marketing and brand journalism, special interest communications, grassroots campaigns, crisis management and much more. I made new friends and contacts who I look forward to working with in the future.

Whatever job you do, I highly recommend participating in an organization like FPRA. For me, the conference was a way to refresh my skills and renew my enthusiasm for the profession. Many years ago, through membership in a similar organization I learned about a job opening that turned into a 13-year career for me.

Courtesy of FPRA Gainesville


Some organizations are even cool enough to have their own red Solo cups. Cheers!

Check out my Flickr Photo Stream below for more pictures from St. Augustine.