Tag Archives: brand

Social Media Evolution

Instagram user photo

Instagram user photo

In my last post, I talked about the use of calls-to-action in social media. Instagram was not on my short list of social networks where CTAs can be effective, but new research suggests it has solid potential. Patricia Redsicker summarizes the latest user data from Pew Research in her Social Media Examiner post, “Instagram Platform Ripe for Marketers Shows New Research.” She includes some good examples of how you can make the most of your brand’s presence on the photo sharing site.

Instagram

On any social platform, whether you are using calls-to-action or just sharing informative or entertaining content with your community of followers, it’s important to know the demographics of your audience and how the nuances of the network can support your overall brand and business objectives. In social, it’s always evolving, too. What worked last year may not be the best approach anymore. It’s a happy new year, in deed.

Been There, Done That, Bought the Wine

TJs bagWalking out of a new Trader Joe’s store in Gainesville, Fla., I told my husband, “This may be the trendiest thing I’ve ever done.” Considering the fashion misdeeds of my youth included parachute pants and bubble suits, this was saying a lot.

Like many of my friends in Southern cities that aren’t named Atlanta, I appreciate when brands and retailers renowned in other parts of the country finally make a foray into Dixie. Thus, it was a given my holiday visit to Gainesville would not be complete until I walked through the doors at TJ’s. And walk I did, along with what seemed like at least half the population of this college town, all for an experience – one not previously available to us.

I had just left another grocery store. I didn’t go in with a particular list of items to purchase, nor did anyone else if the number of shoppers browsing aimlessly was any indication. We were all there for the experience. That and the obligatory bottle of $2.99 wine, also known as Three-Buck Chuck. Several minutes later, my curiosity quelled and impulse buys completed, I went home.

What struck me about the store (besides the quirky atmosphere and wanna-be hipster shoppers) were the low prices, many of which were for Trader Joe’s private label products. Even organic items and foodie favorites were available for less than I’ve seen in any other store. Almond milk priced at just $1.69, for example. This undoubtedly is the draw for the Trader Joe’s fanatics I know.

Ironically, selling store brand products at low prices (albeit less original and gourmet) is an art perfected by big bad Wal-Mart, which many in Gainesville vehemently opposed allowing in its fair city a few years back. Although both promise everyday low prices, these two retailers couldn’t be more different – at least that is the perception. At the risk of over simplifying the role of the two companies’ business practices and operations in defining their brands, consumers’ perceptions hinge largely on the shopping experience. Or, the previous lack thereof, in the case of Trader Joe’s stores in new markets like Gainesville. TJ’s definitely has the IT factor and it will be interesting to see whether the demand for IT is lasting as the chain grows its presence across the South.

(Now, off to meet Chuck.)