Public relations and communications professionals from across the state of Florida gathered in St. Augustine this week for the 74th Annual Florida Public Relations Association Conference. As a first-time attendee, I was impressed with the hundreds of professionals who dedicate their time and energy to this organization. Past, present and future state and local board members took part in the event and shared multiple stories of how FPRA membership has enhanced their professional and personal life. They also were just a fun bunch to hang out with.
Members of the Pensacola and Northwest Florida Coast Chapters of FPRA
Over three days, I attended educational sessions covering online newsrooms, PR research and measurement, content marketing and brand journalism, special interest communications, grassroots campaigns, crisis management and much more. I made new friends and contacts who I look forward to working with in the future.
Whatever job you do, I highly recommend participating in an organization like FPRA. For me, the conference was a way to refresh my skills and renew my enthusiasm for the profession. Many years ago, through membership in a similar organization I learned about a job opening that turned into a 13-year career for me.
Courtesy of FPRA Gainesville
Some organizations are even cool enough to have their own red Solo cups. Cheers!
Check out my Flickr Photo Stream below for more pictures from St. Augustine.
I am always in tune to comments that leaders make about communication and its importance. As you can imagine my interest was piqued when President Barack Obama broached the subject with CBS News earlier this month.
I read about the President’s comments in professional communicator Robert J. Holland’s recent blog post, “Storyteller-in-Chief.” And just as Mr. Holland states in his post, I must stress this is NOT a commentary on politics. Asked to name the biggest successes and mistakes of his presidency to date, President Obama cited a failure “to tell a story to the American people that gives them a sense of unity and purpose and optimism, especially during tough times.”
Regardless of what you think of the President’s remarks or his time in office, there is a point that we all can take away from this. It is about the value of communication and perception.
I have seen this notion in the corporate world many times. There is always a need to highlight progress and achievements to superiors and investors, to illustrate for them how you have delivered on what you promised. There is always a need to help employees understand business objectives and the role they play in reaching them. And there is always a need to show customers the value your products and services provide. In other words, what does it all mean and why does it matter?
Stories give us this context. Using them to present your work in way that is meaningful and relevant to your constituents is essential.
Journalists and good PR people have known this for a long time. We do it well.
Thanks for the endorsement, Mr. President.
First dollar collected – July 2012
I am very excited to announce that Amy Minchin Creative is open for business. Earlier this month I left my corporate job of 13 years with a great company to pursue a long time dream of working for myself as a freelance writer and communications consultant. I am hanging out the proverbial shingle. So far I am having a great time meeting new people and working on new projects. I plan to use this blog to pass along updates and insights related to business, communications, marketing, social media or whatever I find interesting. Thanks for visiting and please leave a comment or question any time!